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Robert Steele

Chief Executive Officer, Chairman, Founder

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Mr. Steele is the Founder, Chief Executive Officer and Chairman. A technologist at heart, Robert learned to program a computer at 8 years old and by the time he was 12 years old, he purchased an Apple II and began his first technology company which game controllers for the brand-new Apple II computers, which were sold through local computer stores. 


After graduating with a Bachelor's degree in Electronic Engineering and Computer Science from George Mason University, Robert and his co-founders created one of the first PC-based GIS systems (Graphical Information Systems) for the Fairfax County cable television system.  This system was one of the first times that utility maps for an entire county could be edited and maintained on PC-based technology. 


In 1999, Robert foresaw that in the future everyone would have a computer in their pocket in the form of a smartphone and founded iBrite, which designed groundbreaking mobile software.  The patent application that Robert filed for iBrite has been citied more than 30 times and the iBrite software was used my Mapquest to put maps on a mobile device for the first time that we know of and was also used to put Microsoft Powerpoint on a Palm mobile device (which he believes was the first time this was done).


Robert has been CEO of two publicly traded companies.  One provided business process outsourcing services to Fortune 500 clients like Amgen, FedEx, GMAC and Ecolab (NYSE: ECL) and processed more than $1B a year in accounts payable transactions for Ecolab and scanned more than 30 million pages of loan documentation for GMAC. The other developed software that searches the Internet for copyright infringement and to date more than $1B in civil judgements have been awarded to copyright holders based on the case law that resulted from this technology.


Robert Haag



Robert Haag is the Managing Member and sole owner of Westside Strategic Partners LLC, which is an investor in Thumzup Media Corporation. Since 2012, Mr. Haag has been a Managing Director of IRTH Communications, LLC, which provides financial communications services, and strategic consulting to its clients. He was previously employed in the brokerage, investment banking industries from about 1993 – 2001 and formerly held the Series 7, 24 and 63 licenses.

Based in Asia from 2008-2012, he held senior positions with an investment fund and also an investment bank based in Saigon, Vietnam in 2008.  From 2009-2012 he served as Managing Director of Asia for IRTH Communications, LLC and was based out of Shanghai, China.  From approximately 2002 -2007 he was Director of Speculative Investments at KMVI, a family office / holding company which invested in restaurants, oil, private equity, publicly traded companies, real estate and a wide array of other industries. While at KMVI, he was also President and CEO of Utopia Optics (majority owned by KMVI), an eyewear and apparel company focused on consumers in the action sports markets.  Mr. Haag graduated from Hamilton College with a Bachelor of Arts in History in 1988.

Board of Advisors

Dr. Joanna Massey

Dr. Massey has extensive experience advising executive teams at Fortune 500 companies, startups, and non-profit organizations. As a seasoned C-level communications executive and consultant, she has over 25 years’ experience in the media and digital technology industries strategizing on global brand reputation management as Head of Communications at Condé Nast Entertainment and Senior Vice President of Corporate Communications at Lions Gate Entertainment and at The Hub Network, a joint venture between Discovery, Inc. and Hasbro, Inc. She also held Senior Vice President positions in communications and media relations at CBS Corporation and Viacom, Inc., now Paramount Global. Dr. Massey currently serves as a public company Board Director and management consultant, as well as a managing director at Golden Seeds, an early-stage investment firm with over $175 million in investment in nearly 250 female-run businesses. Dr. Massey received an MBA from the University of Southern California and a Ph.D. in psychology from Sofia University. She is a member of the National Association of Corporate Directors, the Exceptional Women Alliance, Women Corporate Directors, and Madam Chair, a group of 200+ female Chairs and Lead Directors of publicly traded companies.

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Corporate Service Providers


Stock Transfer Agent

Securitize (f/k/a Pacific Stock Transfer)

6725 Via Austi Pkwy Suite 300, Las Vegas, NV 89119 

(702) 361-3033

Legal Counsel 

Sichenzia Ross Ference LLP

1185 6th Ave f37, New York, NY 10036

(212) 930-9700


Haynie & Company

1785 W 2300 S Salt Lake City, UT 84119


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